About SportsShoes.com

Founded by professional footballer Bruce Bannister, SportsShoes Unlimited opened its doors in 1982 – the first sports store of its kind we might add, providing purely technical sports gear for sports people. We've been trendsetters for a long time now. Today we still keep some of those early styles on display for a little inspiration.

Today we are SportsShoes.com, with the UK's widest, yet most carefully curated product range and millions of loyal customers. Our passion for what we do is what makes us different, and yet our core values remain the same – to provide the best expert advice, the widest range of the latest performance products from world-leading and specialist brands, and award-winning customer service.

Experts In What We Do

With over 30 years of expertise, SportsShoes work hard to deliver industry-leading expert advice and support to help you make the best product choices. From the UK's only free online gait analysis to their shoe and jacket finders, live chat expert advice as well as our Running, Trail, and Training advice hubs, SportsShoes are always on hand to help you find your perfect product.

Are you a SportsShoes Ultra Member?

Sign up and get access to:

1. Get first access to sale items and save more.
2. Shop new product launches before anyone else.
3. Receive a special treat on your birthday.
4. Monthly prize draw, competitions and more.
5. Express checkout – Don't waste any time.
6. Track your order progress every step of the way.
7. Exclusive content: news, sneak peaks & more.
8. Create a wishlist of items you want to purchase later.

Sign up Now